When you write, write to Mom

Want a simple way to write more clearly and effectively? When you begin to write a letter, a memo, or an email, write it to your mother.

Or you could write to your best friend or your Aunt Agatha. The key is that you want to write to someone you know instead to of a faceless customer or peer, because that will make your words friendlier and easier to understand.

For example, if you’re writing a letter to promote a product or a service, explain to Mom why she needs what you’re offering. Tell her why it’s a good deal, and how it will make her life easier. Then edit the letter to remove any personal references.

If you’ve approached this process honestly, it should be warm, friendly – and much more compelling than if you had started by writing to a generic prospect. Once you’ve done this a couple times, you’ll see that it’s faster and easier to write to someone you know.