One of the most commonly expressed frustrations about writing is the inability to get started. Whether someone has to write something for work, for school, or for any other purpose, nine times out of ten, their struggle begins with the first words they need to put on the page. Some people call it writer’s block, […]
When people aren’t reading, you really need a copywriter
Nobody reads copy anymore. At least that’s what everyone tells me. Nobody pays attention to the printed word, so keep it to a minimum and don’t even think about using a word with more than two syllables. Much as I hate to admit it, there’s some wisdom behind that. Couple the oversupply of information to […]