Tag Archives | writing

What color is your copy?

Want to know how effective your copy is likely to be? To find out, highlight it in two different colors. Whether you’re developing a blog post, a brochure, a web page, or any other channel, take a few moments to highlight all of the sentences that are really about your customer and his or her […]

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One of the surest signs of a professional writer is that his or her first drafts are absolutely terrible and often unreadable. Surprised? It’s true. While most non-writers assume that those of us who earn a living stringing words together try to create brilliance and beauty with every keystroke, the simple fact is that our […]

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