Archive | Online Words

Are you using language customers don’t understand?

Bursting with pride, the nursing home’s management team bought a half-page newspaper ad proclaiming “Deficiency-Free State Survey” in giant letters. And I’m willing to wager their message was completely lost upon the people they hoped to impress. I knew why they were proud, but that’s only because I’ve done work with the senior care industry. […]

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Plant some evergreens for your blog

Wondering what you’ll do if you can’t come up with a decent topic for a particular day’s blog post? Prepare in advance by developing some “evergreen” posts. What do I mean by an evergreen post? It’s simply a post that provides general information, will always be appropriate for the audience, and isn’t time-sensitive. If you’re […]

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Are you misusing quotation marks?

We’d have a tough time surviving without quotation marks. A famous writer once observed, “Quotation marks allow us to identify what someone actually says, as opposed to simple statements being made by the writer.” Okay, I’m that writer, but the quote illustrates one of the primary roles of quotation marks. The other is to denote […]

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Contractions really aren’t painful

One of the biggest misconceptions about writing involves those handy word combinations we call contractions. You’re familiar: cannot becomes can’t, will not shortens to won’t, and so forth. When professional writers insert those contractions into their work, clients are often confused. Some doubt the competence of the writer they’ve hired or assume that the writer […]

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