While it’s tempting to assign the responsibility to write white papers to the members of your staff who know the information the papers will cover, that’s not always the best solution. Challenges communicating Even if your team members are skilled writers, they may not be able to articulate the key messages in the most coherent, … Read more
Smart non-profits use white papers for several reasons. While white papers are commonly used in the business world, they can also serve as powerful tools for non-profit organizations. Investing the time to develop white papers, can provide a long list of benefits. Non-profits use white papers to define their purpose. Because they’re short, mission and … Read more
The first step in writing effective white papers isn’t thinking about what you want to say. It’s thinking about what your audience needs to know. Your audience lacks your knowledge Too many companies start creating white papers by focusing on what they think is important and what they feel the world should know. The problem … Read more
If you want to know how to write a great white paper, your work doesn’t begin when you start drafting sentences and combining them into paragraphs. The key to writing a great white paper comes in preparation. The more you do upfront, the better able you’ll be to write a great white paper that will … Read more
It’s not unusual to see postings on industry message boards and social media saying, “white paper writer needed.” Often it’s because company marketing executives or sales leaders ask their teams to write white papers to share important information with key stakeholders, and the teams realize there’s a better way. Why is a white paper writer … Read more
Knowing how to write a white paper format is one of many decisions you’ll have to make if you need to create a white paper for your company or your organization. Some people claim that white papers have to be in a certain format, but that isn’t true. There are any number of formats that … Read more
A white paper call to action is a critical piece of your content marketing efforts. If you’re planning to write a white paper, there’s an important question you need to answer before you’ve written a single word: what do you want people to do after they’ve read it? Some people may think the answer to … Read more
Do you know how to wire a white paper writer? If your company has decided to develop a white paper, good for you! If you’ve also made the decision to hire a white paper writer instead of writing it yourself, that’s also a smart move. Hiring a white paper writer not only means you can … Read more
Even if you’re someone who frequently handles writing for your company or organization, you may not have any idea of how long it takes to write a white paper. After all, white papers are different from blog posts, web copy, press releases, and the other types of materials that may be a regular part of … Read more
White papers improve decision-making among stakeholders that matter to you. That’s what makes white papers a powerful sales tool for situations in which a prospect’s decision-making process involves several individuals. If your company offers a product or service that has a high value or will significantly impact your prospect’s organization, your primary contact probably won’t … Read more