There are many misunderstandings about white papers and copyrights. When organizations develop white papers, they may want to include information they’ve seen in another publication or online. However, doing so may involve breaking the law. About copyright law Which law? Copyright law. Unless they obtained specific permission from the creators of the publication or website, … Read more
Your company has developed a white paper, but after reading it a couple times, you wonder if you should have that white paper rewritten. All the right information is in there, but it just doesn’t sound right. You can’t quite put your finger on it, but it’s not as good as you think it should … Read more
White papers quote experts for many reasons and doing so is often a good idea. There are a number of advantages to quoting experts in your white papers, including these: White papers quote experts internal and external You may have subject matter experts (SMEs) within your organization and quoting them within your white paper is … Read more
There are several types of white papers companies may use as part of their marketing communications efforts. While the potential types of white papers are limited only by the creativity of those who develop them, most will fall into one of the following four categories. 1. Types of white papers for background information Some white … Read more
White papers are one of the most powerful tools available for marketing communications … but only when they are used correctly. One of the biggest mistakes companies make with white papers is making them too overtly promotional. White papers aren’t ads Companies that create white papers that are blatantly promotional typically mistake white papers for … Read more
White paper editor is not a formal career, but it’s a term describing people who can use their knowledge and writing skills to enhance your white paper. That may be a professional editor, another writer, or even a co-worker with strong writing skills. White paper editor can find mistakes Part of human nature and writing … Read more
Proofreading white papers doesn’t sound like fun, but it is critically important for companies that use white papers to educate and inform their prospects, customers, or other stakeholders. When errors, typos, and similar problems appear in white papers, they undermine the image of authority and expertise the organization producing the white paper hopes to create. … Read more
Features and benefits are the cause of some confusion when writing white papers. While many people believe the two words describe the same things, there’s actually a significant difference between the two. It’s important for marketers and salespeople to understand that difference, because one of the two is much more powerful than the other. Features … Read more
White paper mistakes are the things some organizations do that hurt the effectiveness and credibility of the white papers they produce. It’s true that nobody is perfect, but the fewer white paper mistakes you make when developing your white paper, the more compelling and credible it will be. White paper mistakes include typos When your … Read more
Plagiarism in white papers is a topic that raises questions now and again. When people are developing white papers for their companies, they often find great source material in white papers from other companies, from competitors’ blog posts, and a quick Google search. What plagiarism in white papers involves It’s okay to use the materials … Read more