Tag Archives | mistakes

When proofreading, don’t skip the familiar

Whether mistakes are just amusing, horribly damaging, or simply embarrassing, they don’t belong in your marketing communications materials. That’s why proofreading is so important. That said, there’s a certain kind of error that proofreaders miss more often than any other … and it’s quite embarrassing (well, not as much as substituting a call-in sex line’s […]

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Another set of goofs and gaffes

I’ve recently seen several mistakes involving the wrong word used in place of another that sounds identical, but is spelled differently and carries a vastly different meaning. An Indianapolis Star article about flooding had a caption that began “Storms dye down …”  The writer meant to say “die down,” as in taper away, not “dye […]

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FOOLS ABOUT SCHOOLS

We’ll continue our ongoing series of typos, wrong words, misspellings, and other goofs with a look at three embarrassing mistakes by media professionals who were covering education issues. There’s a particular sense of unease when mistakes creep into education coverage (or, for that matter, when materials created by schools contain mistakes). Eagle-eyed typo spotter Steve […]

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MORE GAFFES AND LAUGHS

Time to take another look at mistakes that wound up in print. Sometimes, I’m tempted to include gems from the Internet, but I don’t think it’s fair to poke fun at everyday folks, especially when they might be posting to Facebook from one of those smartphones with a touch-screen keyboard so small that it’s nearly […]

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DO TYPOS REALLY MATTER?

As social media continues to explode, a subset of users is frustrating some posters and delighting many others. Viewed as the evil grammar police by their critics, these are the people who take time to point out grammatical and spelling mistakes in their friends’ and associates’ posts. Some of us see them as heroes. The […]

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