Our ears frequently deceive us. We hear a word or phrase, make assumptions about its spelling, and then find ourselves using it. Sometimes, we use it correctly, but sometimes we’ve confused it with a similar word. There are many that sound identical but actually have vastly different meanings. Think those misuses aren’t a big deal? … Read more
Is proofreading important? Have you noticed the dramatic increase in the number of typos and other mistakes in materials produced by companies and organizations? I suspect it results from three factors: emphasizing haste over quality, relying on software spellcheckers, and unfamiliarity with spelling and language. Granted, the mistake someone at your company makes may not … Read more
The COVID-19 crisis led many B2B marketers to rethink how they reach out to prospects and customers. Stepping up your online presence may be a wise move, but only if you avoid some common mistakes. Whether you choose to beef up your website, expand blogging, introduce email marketing, host webinars, or take a stronger stab … Read more
It’s time once again to present some typos and other amusing mishaps that appeared in the media. I don’t poke fun at individuals for making mistakes, but professionals should know better. All three of these examples involve the use of the wrong word. In each, the writer chose a homophone of the intended word, and … Read more
Been noticing more typos and other errors in articles, posts, and other materials prepared by the media? You’re not alone. We all make mistakes (I’ll admit to more than my share), but newspapers and other professional media outlets used to have procedures in place — such as a team of eagle-eyed copy editors — to … Read more
From time to time, I share embarrassing mistakes writers shouldn’t have made. I don’t target well-meaning amateurs — only professional writers and editors who should know better. Some recent examples: A September political newsletter from the Indianapolis Business Journal referenced a candidate forum by noting, “It wasn’t a true debate persay; all of the questions … Read more
A local food retailer undergoing a major renovation apparently intended to plead for patience on a social media site, but wound up asking for participation in a nudist event. The retailer’s post asked customers to “please bare with us,” which is actually asking them to disrobe. Clearly (I hope), the store wanted customers to “bear” … Read more
Whether mistakes are just amusing, horribly damaging, or simply embarrassing, they don’t belong in your marketing communications materials. That’s why proofreading is so important. That said, there’s a certain kind of error that proofreaders miss more often than any other … and it’s quite embarrassing (well, not as much as substituting a call-in sex line’s … Read more
I’ve recently seen several mistakes involving the wrong word used in place of another that sounds identical, but is spelled differently and carries a vastly different meaning. An Indianapolis Star article about flooding had a caption that began “Storms dye down …” The writer meant to say “die down,” as in taper away, not “dye … Read more
Maybe you think that those of us who call attention to typos and similar mistakes are being pedantic, or anal-retentive, just plain picky. If the meaning is conveyed, who cares about whether the words are spelled right or sentences are properly structured? Nobody, if it’s a comment about your Saturday night outing at the local … Read more
