Tag Archives | proofreading

9 tricks for better proofreading

Is proofreading important? Have you noticed the dramatic increase in the number of typos and other mistakes in materials produced by companies and organizations? I suspect it results from three factors: emphasizing haste over quality, relying on software spellcheckers, and unfamiliarity with spelling and language. Granted, the mistake someone at your company makes may not […]

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When proofreading, don’t skip the familiar

Whether mistakes are just amusing, horribly damaging, or simply embarrassing, they don’t belong in your marketing communications materials. That’s why proofreading is so important. That said, there’s a certain kind of error that proofreaders miss more often than any other … and it’s quite embarrassing (well, not as much as substituting a call-in sex line’s […]

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PROOFREAD TO WAY BEST THE

Here’s a handy trick for proofreading more effectively that I learned years ago from a boss: read what you’re proofing backwards. Start at the end, and read it word-for-word in the wrong direction. I’m completely serious, and it’s one of the most effective ways I’ve found — especially when I’m proofing something I wrote. That’s […]

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PROOFREADING: DON’T NEGLECT THE OBVIOUS

Mistakes can be funny. They can be embarrassing. And when they’re in your marketing communications materials, they can also be costly or even dangerous. That’s why proofreading is so important. My experience has taught me that there is a certain kind of error that proofreaders miss more often than any other kind … and it’s […]

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MORE PRUFEREADINGS IS ALWAYS GOODER

Thanks to email and the many other technological innovations that are now available, we communicate much more quickly. And, in our eagerness to fire off another message, sometimes we forget to take our time and do the things that were the norm with more archaic technologies such as typewriters. (more…)

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