Companies that hire white paper writers have made a smart business decision. Hiring a white paper writer instead of writing a white paper yourself not only means you can stay focused on your job’s normal responsibilities, but gives you someone who will approach the project with more objectivity, an outside viewpoint, and stronger skills.
How do you hire white paper writers?
To hire white paper writers, look for a professional writer who specializes in writing white papers. Many people call themselves writers, but white papers are a unique tool requiring very specific expertise. Someone whose expertise is limited to writing college term papers, advertising, blog posts, or who thinks of themselves as a “creative writer” probably won’t have the experience your white paper warrants.
Contact companies who have developed white papers you like and ask who they used. If they’re satisfied with the work of their white paper writer, they’ll be happy to give you a name and contact information.
Always check references for a white paper writer and don’t simply assume that the writer does a good job. Ask for names of the writer’s clients, and take the time to contact them. Ask for their impressions of the writer and whether they would work with them again.
Proof of their past work is important. Professional white paper writers will supply samples of their work for other clients. As you review them, pay attention to how the writer explains difficult concepts. Even if you know nothing about the industry, you should be able to develop a decent understanding of the issue being discussed. In addition, good white papers are well-organized and concise. If the language uses a lot of confusing jargon or seems sloppy, the writer probably isn’t the best choice. But if it’s well-written and does an excellent job of explaining the issue, you can choose them with confidence.
Steer clear of online services
There are online services that promise to develop white papers and other materials in less time at a fraction of what professional writers charge. That can seem appealing, but don’t forget the old saying about getting what you pay for. These services often outsource white paper writing to people overseas, who may not be native English speakers or use contemporary business language. You’ll make up for any money or time saved upfront by being forced to spend extra time editing and rewriting.
On an online profile, a writer may claim experience with white papers, but how much do they really have? That’s why you should always ask for samples and check references.
Choose a professional white paper writer
When you hire white paper writers who are full-time professionals, you’ll receive the quality of work your company needs to accomplish its objectives. Professionals focus exclusively on helping businesses like yours communicate with key audiences. They know how to present your messages in the most effective and impactful ways, making your messages understandable, compelling enough to hold the reader’s attention, and focused on achieving your business objectives. Working with a professional white paper writer will give you the greatest value for your investment with less stress and uncertainty.