START AT THE HEART

Having trouble developing your message? Suffering from a case of what some people call writer’s block? There’s a very simple technique that can help you get started.

All you have to do is identify the main message you want to convey to your audience. Don’t worry about finding the exact words or the best way to say it — just type that main message that’s at the heart of what you want to get across.

Then start layering the other thoughts you want to convey around it. Again, don’t worry about the specific words. The important thing is to get the rough thoughts down.

Once you’ve done that, set it aside for a little while. Have lunch, take a walk, or do something else. When you come back to your rough notes, you should be able to polish them into a more refined message. And the best part is that you’ll clearly capture what you wanted to convey.

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