beefsteak

JOE SWITCHED THE BREAD

One of the most inane commercials I’ve ever seen dates back to my much younger days and a product called Beefsteak rye bread. I’d guess that it was somewhere in the early 70s, and while that time may have been considered creativity’s golden years, this one was as leaden as they get.

The scene was a construction site full of stereotypically macho men (this was pre-Village People). A grizzled journeyman is doing something to his young new co-worker’s lunch, and two other workers chuckle, “Look – Joe’s switched the bread on him.”

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