You’ve started running a new ad. You think it’s a good one, and based on the early response, your target audience appears to agree.
And then the phone rings or the email appears. One or more people are clearly upset with you. They don’t understand why you ran such an offensive ad. They’ve found something objectionable in the visual, or perhaps in the words. They’ve taken offense at something you never considered. You didn’t plan to upset anyone! Now what should you do?