20 Easy Ways to Write Better for Business: Bits of wisdom from a copywriter — now available instantly on Kindle!

cheap trick

ENDEAVORING YOU TO ENDEAVOR ME

Remember when Cheap Trick serenaded Budokan with “I endeavor you to endeavor me/I desire you to desire me”? No, you don’t quite remember the lyrics sounding like that?   Why did Robin Zander and company sing “I want you to want me/I need you to need me” instead of the substitutions in the last paragraph? … Read more