One of the biggest misconceptions about writing for business or promotional purposes involves those handy little word combinations that we call contractions. You’re familiar with them: cannot becomes can’t, will not shortens to won’t, and so forth.
When professional writers insert those handy contractions into the copy they develop, it often creates a strange reaction among their clients. Suddenly, those clients doubt the very competence of the writer they’ve hired or assume that the writer must have been poorly educated. Why? Because one or more of their teachers told them that using contractions was a big no-no.