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Marketing deceit is a lousy relationship-building tool

It’s been a couple centuries since Walter Scott penned “Marmion’s” well-remembered lines: “Oh, what a tangled web we weave/When first we practice to deceive!” But Sir Walter’s admonition to avoid deceit remains valid, and it’s sound advice for marketers. A greeting-card envelope appeared in this week’s mail. No return address, no stamp, just a colorful […]

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