Nearly every local newspaper publishes special editorial sections and pages like the Spring Sports Review, the Home Improvement Preview, or the Celebrate America’s Freedom tabloid.
I call them “guilt sections” because many sales reps use guilt to sell the space. “You don’t want to support high school basketball? You don’t think Independence Day is important? You know, your competitor down the street is going to be in there.” Have you ever known a point guard to sit depressed on the bench or miss a shot because a particular business didn’t buy an ad?