ignorance

Your opinion isn’t necessarily knowledge

your opinion and knowledge

Technology has been a great workplace equalizer, allowing everyone to perform tasks that once required specialized skills, and flattening organizational charts as companies reduce headcount.  But added responsibility doesn’t automatically equate knowledge or expertise. I mention that because a side effect of that change is a growing misconception that anyone capable of forming an opinion … Read more

SOMETIMES, IGNORANCE IS A HEALTHY THING

Companies try to handle their marketing communications needs in-house for many reasons. Sometimes, budget is the primary driver, but more often, there’s a belief that nobody in the outside world could ever understand the company as well as its employees.   Actually, that’s exactly why an outsider offers you a significant advantage.   You see, … Read more