The men and women who sell advertising are among the nicest people you will ever meet. In the interest of full disclosure, I’ll also tell you that I’m a salesman’s kid, so I have a soft spot for good salespeople. Many of them have a genuine interest in you and your company’s success, and want to do everything within their power to help you make that happen. But if you’re going to regard salespeople as trusted advisors, please don’t lose sight of who employs them and how they are compensated.
There’s nothing wrong with asking for advice, or even accepting it when it’s handed to you without a request. But before you base your decision on the advice, stop to ask yourself whether the person who provided it has a stake in what you’ll do.