strategy

IS IT TIME FOR A NEW MARKETING APPROACH?

You’re just not pleased with the way things are going. Sales seem to be down, despite that new marketing campaign you launched three months ago. And frankly, you’re tired of it. So toss it aside and come up with something new.

Bad idea. And I say that as someone who profits when companies need brand-new marketing approaches, because it usually means that they need a new website, brochures, advertising — all those things they hire people like me to help them create.

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