Tag Archives | style guide

Writing “rules” are usually just styles

Should you capitalize items in bullet points? Punctuate them? People have strong opinions about matters like these. However, most of the time, what they believe are inviolable rules are actually just styles and personal preferences. People get remarkably worked up about those “rules.” And as someone who creates copy for a living, it’s a constant […]

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YOU SAY TOMATO, I SAY POMEGRANATE

In a recent post, I talked about organizations that believe their preferred way of doing things represented the industry standards.  In a similar vein, I’ve done work for companies that have their own lexicons — even style guides spelling out exactly how things should be worded. For example, I used to do a lot of […]

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