table tent

SUCCESS STORY: ATTENTION TOWARD A SECONDARY MARKET

When you operate the largest hotel adjacent one of the nation’s top tourist attractions, you don’t have to do a lot to entice out-of-town travelers to visit. But what do you do during weekends, when the tourist trade isn’t quite so robust?

The Chicago Hilton & Towers Hotel, which sits at the corner of Grant Park, set its sights on the many suburbanites who travel downtown for concerts and other cultural attractions, and Scott Flood created a special tent card to catch their attention.

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