20 Easy Ways to Write Better for Business: Bits of wisdom from a copywriter — now available instantly on Kindle!

videos

The most natural-sounding videos are carefully scripted

shooting videos

If you’re shooting a video and want comments from company officials, customers, and other stakeholders to sound completely natural, make sure you script them before they say a word. Think it’s counterintuitive that the best way to make the people in your videos sound unrehearsed is to put words in their mouths and have them … Read more

5 fantastic ways to use white papers and videos together

white papers and videos

White papers and videos are powerful strategic partners, with each offering opportunities for supporting and strengthening the other. The opportunities for using them together are limited only by your imagination, but here are five particularly effective techniques for you to consider. 1. White papers and videos can build website traffic People who read your white … Read more