Archive | Radio & Scripts

Don’t be a PowerPoint comedian

Most of us are well-acquainted with the concept (if not the term) of “death by PowerPoint.” It’s a reference to any number of excruciating presentation types. To me, the worst offender is the presenter who subjects you to copy-heavy slide after copy-heavy slide, and must assume you’re illiterate, so he finds it necessary to read […]

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DON’T BE A POWERPOINT COMEDIAN

Most people whose jobs require that they sit through many presentations are well-acquainted with the concept (if not the term) of “death by PowerPoint.” It’s a reference to any number of excruciating presentation types. Perhaps the worst offender is the presenter who subjects you to copy-heavy slide after copy-heavy slide, and makes it worse by […]

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HOW TO WRITE A BETTER RADIO COMMERCIAL

The vast majority of people listen to radio to be entertained, informed, or a combination of the two. If you have to write promotional or public-service copy that will be broadcast, it’s important to keep those points in mind. It’s also important to remember that radio doesn’t have a rewind button. In fact, that’s more […]

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RADIO TIPS THAT RADIATE

There are several little things you can do to make your radio commercials more effective. First off, it pays to catch the listener’s attention right away, and there are two sure-fire ways to do that. One is to start the spot with some sort of loud sound – whether it’s an odd sound effect or […]

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