20 Easy Ways to Write Better for Business: Bits of wisdom from a copywriter — now available instantly on Kindle!

white paper writer

How long does it take to write a white paper?

using stopwatch to determine how to write a white paper

“How long does it take to write a white paper?” It’s a valid question. Even if you’re someone who frequently handles writing as part of your job or volunteer work, you may not have any idea of how long it takes to develop a white paper. That’s because white papers are different from a blog … Read more

Research paper vs white paper: how are they different?

research paper vs white paper

Research paper vs white paper is a conundrum white paper writers frequently encounter. Most people had to write research papers when they were in high school and college, and many people work in industries where researchers and scientists publish research papers to inform colleagues and industries of what they’ve learned. So when they hear someone … Read more

How to get more than average value for white papers

average value for white papers a tough calculation

The average value for white papers varies, depending on how and where a company uses them. Whether a company devotes staff time to develop white papers or hires a professional white paper writer to handle the process, it normally involves a significant investment, so the company hopes to get more than average value for white … Read more

5 powerful tips for sharing statistics in white papers

statistics in white papers can be challenging

Using statistics in white papers is a proven tactic for sharing information. Many of the people who write white papers for their organizations like statistics and use them freely. After all, in an era full of hype and half-truths, numbers are definitive and absolute, without any wiggle room. Sixteen of something is sixteen. $8,322,386.34 is … Read more

5 Powerful strategies for hiring a freelance white paper writer

hiring a freelance white paper writer requires thought

Hiring a freelance white paper writer for white paper writing Most savvy leaders of companies, non-profits, and other organizations know hiring a freelance white paper writer to develop their white papers is actually a solid business investment with returns they’ll notice. (And the fact those leaders know they won’t have to write the damned things … Read more

Effective white papers need solid facts, not marketing hype

tools for effective white papers

Effective white papers may be written about any number of topics, but they all share a single trait: solid proof for the messages they want to convey. Sometimes, a company will decide to develop a white paper to promote a product, service, or other concept, but instead of providing factual proof, they’ll fill the white … Read more

B2B white paper writer is a powerful resource for teams

B2B white paper writer tools

Turning to a B2B white paper writer offers many advantages A B2B white paper writer brings special expertise to developing B2B white papers to help companies with marketing and communications objectives such as lead generation. Of course, that also raises the question of why a company would turn to an outside B2B white paper writer … Read more

Get more leads with a white paper writer in Indiana

understanding white papers

If your company wants to get more leads, working with a white paper writer in Indiana may be an excellent strategy. Creating and offering white papers is a common lead-generation approach for companies in many industries in Indiana and elsewhere. While some companies try to write white papers using internal staff, there are many advantages … Read more

White paper readers tend to be skimmers

white papers enhance decision-making

White paper readers rarely take the time to carefully read every word of a white paper, even though that’s what the authors of white papers wish they would do. It isn’t that white paper readers don’t care about the information that can be found in the papers. Instead, it’s about the reality that everyone is … Read more