Updating white papers can be a never-ending process, but that’s not a bad thing, because it ensures the messages you’re sharing with your audiences are up-to-date. When developing a brochure or a publication, most marketers start with some sort of objective and develop an outline covering the main points. They then create a series of … Read more
Your company has developed a white paper, but after reading it a couple times, you wonder if you should have that white paper rewritten. All the right information is in there, but it just doesn’t sound right. You can’t quite put your finger on it, but it’s not as good as you think it should … Read more
Even if you’re someone who frequently handles writing for your company or organization, you may not have any idea of how long writing a white paper takes. After all, white papers are different from blog posts, web copy, press releases, and the other types of materials that may be a regular part of your job. … Read more
How to write a white paper format is one of the many important decisions you’ll have to make when you create a white paper for your company or your organization. One of them is how to format the writing of your white paper. Some people claim that white papers have to be in a certain … Read more
Hiring a white paper writer not only means you can stay focused on your job’s normal responsibilities, but it also gives you someone who will approach your white paper with more objectivity, an outside viewpoint, and stronger skills. So how do you hire a white paper writer? The first step is finding a professional who … Read more
Complex supply chains and white papers work well together because they can help you effectively deliver your messages to multiple audiences. Complex supply chains and white papers used together Suppose your company manufactures replacement gaskets for auto, truck, and industrial engines. You don’t sell directly to the service technicians who install the gaskets when engines … Read more
There are many advantages to asking a professional white paper writer to handle your white paper project. A professional white paper writer has more time Even if you’re an excellent writer, if you don’t write regularly, it’s probably going to take you more time than you realize to develop your white paper. And what’s going … Read more
Where can you find the right white paper writer to write your white paper? While many people out there call themselves writers, they may not be the best choice. Here are some thoughts as you consider your options: Is that English major a white paper writer? Your friend always got As on term papers, but … Read more
An increasingly important skill in the business world is knowing how to write a good white paper. That’s because so many companies are discovering the many advantages of white papers, including their ability to be used in marketing programs. Good white papers aren’t brochures Some people assume that writing a white paper is just like … Read more
The familiar adage “you get what you pay for” definitely applies to white paper writers. Search the internet, and you’ll find outsourced writing services that promise to develop white papers and other materials in less time for a fraction of what other professionals charge. Many of these services accomplish that by outsourcing the writing to … Read more