Abstracts in white papers trigger debates Abstracts in white papers is a subject often up for debate. Also called “executive summaries,” abstracts tend to be most commonly used in scientific research and professional journals. They’re short summaries — generally no more than two or three brief paragraphs — that explain the purpose of the paper … Read more
Using case studies in white papers is one of the best ways to improve your business-to-business white papers. In the event you’re not familiar with the simple yet remarkably powerful tool known as case studies, they are real-world examples of something your company did for someone, how you did it, why you did it that … Read more
When asked to review a white paper draft, many people aren’t sure how to proceed. Often, that’s because they may be less familiar with white papers than with the other types of documents they may need to review. Steps to review a white paper draft The first step in reviewing a white paper draft is … Read more
If your company or organization is trying to influence a political issue that isn’t well-understood, advocacy white papers can provide a concise review of the alternatives with a clear case for the advantages of your stance. That’s especially true when the people who are making decisions about what matters to you don’t know as much … Read more
Focusing on white paper readability is critical because the information you’re planning to put in your white paper is valuable to the people who will read it. After all, that’s why you’re developing a white paper in the first place. So be sure they can actually read it. Unlike advertising and brochures, white papers shouldn’t … Read more
An increasingly important skill in the business world is knowing how to write a good white paper. That’s because so many companies are discovering the many advantages of white papers, including their ability to be used in marketing programs. Good white papers aren’t brochures Some people assume that writing a white paper is just like … Read more
White papers are documents that explore complex issues to educate audiences. In a marketing or policymaking context, a white paper provides enough facts and arguments to convince people that your product, service, or strategy offers the best solution for the situation, educating them about the issue and making a case for your position or advice. … Read more
Because white papers tend to be lengthy documents, they may remind you of the research and term papers you used to write in school. But white papers are very different from what you did in school, and the style of writing is nothing like the stuffy, formal approach taught in high school English and college … Read more
You may be a good writer and wonder why you would have an interest in getting help from professional white paper writers. Even if you’re an excellent writer, if you don’t write regularly, it’s probably going to take you more time than you realize to develop your white paper. And what’s going to happen to … Read more
Before you can write or design them, you need to think about how to structure white papers. While a typical brochure might contain a couple hundred words, white papers are generally between 1500 and 5000 words, which typically works out to 6 to 20 printed pages. Don’t choose an arbitrary length. Instead, let the information … Read more