He was a successful engineer with a nagging problem. It didn’t bother anyone else, but it haunted him during his commute, in the shower, and when his golden retriever woke him up at 3 a.m. for a quick trip outside. He knew that a common process could be dramatically improved, and he had a hunch […]
Case studies make stronger cases for what you do
You can use them advertising, mailings, in email newsletters, on your website, on social media, as articles in trade magazines, in brochures — no matter how you communicate with your audiences, there are ways to incorporate case studies.