case studies

Case studies prove how smart you really are

using case studies to sell

What makes you and your company the best at what you do? How well do your prospects and current customers understand your expertise and capabilities? Do they grasp just how good you are and what separates you from the rest? Most organizations try to convince customers and prospects rolling out tired language about their “world-class … Read more


How do you convince mothers-to-be that your local hospital is a better place for giving birth than the big-city hospitals that are just a short (if frenzied) drive away?

Bloomington Hospital faced just that situation in trying to promote its maternity services. They knew that a hospital’s image is particularly important when it come to maternity. Parents-to-be labor to choose the right site for their arrivals. With powerful challengers less than an hour away, this hospital needed a campaign that could deliver.

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