case studies Archives - Scott Flood Writing

Seven strategies for making your case studies more compelling

August 13, 2024 by Scott Flood

Case studies are one of today’s most effective marketing tools. In simple terms, a case study spells out what your company did (or how someone used your product or service to do something), how it worked, and the results that proved its value. The approach succeeds because case studies are factual, depending upon real-world performance … Read more

In marketing, stories simply sell better

June 25, 2024 by Scott Flood

He was a successful engineer with a nagging problem. It haunted him during his commute, in the shower, and when his golden retriever woke him up at 3:00 a.m. for a quick trip outside. Never was it far from his thoughts. It involved a process that he knew could be improved. He had a hunch … Read more

Case studies: do people know how smart you really are?

December 12, 2023 by Scott Flood

What is it that makes you and your company the very best at what you do? How well do your prospects and current customers understand your expertise and capabilities? Do they seem to grasp just how good you are and what separates you from the rest? Most organizations try to convince customers and prospects of … Read more

Does your marketing have a case?

June 27, 2023 by Scott Flood

I wonder if you can answer a very simple question about your business. Do you do a good job? By that, I mean do you accomplish what you set out to do for your customers and clients? Do you provide more value than your competitors offer? Are your customers better off because they work with … Read more

Case studies prove how smart you really are

May 9, 2023 by Scott Flood

What makes you and your company the best at what you do? How well do your prospects and current customers understand your expertise and capabilities? Do they grasp just how good you are and what separates you from the rest? Most organizations try to convince customers and prospects rolling out tired language about their “world-class … Read more

Case studies make stronger cases for what you do

July 26, 2022 by Scott Flood

You can use them advertising, mailings, in email newsletters, on your website, on social media, as articles in trade magazines, in brochures — no matter how you communicate with your audiences, there are ways to incorporate case studies.

Can you make a case for what makes you better?

May 24, 2022 by Scott Flood

STORIES ARE MORE COMPELLING THAN FACTS

May 18, 2016 by Scott Flood

He was a successful engineer with a nagging problem. It didn’t bother anyone else, but it haunted him during his commute, in the shower, and when his golden retriever woke him up at 3 a.m. for a quick trip outside. He knew that a common process could be dramatically improved, and he had a hunch … Read more

SUCCESS STORY: BREEDING BETTER BABIES

August 10, 2011 by Scott Flood

How do you convince mothers-to-be that your local hospital is a better place for giving birth than the big-city hospitals that are just a short (if frenzied) drive away?

Bloomington Hospital faced just that situation in trying to promote its maternity services. They knew that a hospital’s image is particularly important when it come to maternity. Parents-to-be labor to choose the right site for their arrivals. With powerful challengers less than an hour away, this hospital needed a campaign that could deliver.