How do you convince mothers-to-be that your local hospital is a better place for giving birth than the big-city hospitals that are just a short (if frenzied) drive away?
Bloomington Hospital faced just that situation in trying to promote its maternity services. They knew that a hospital’s image is particularly important when it come to maternity. Parents-to-be labor to choose the right site for their arrivals. With powerful challengers less than an hour away, this hospital needed a campaign that could deliver.