Before beginning white paper design, you need to consider their role. Often, companies and graphic designers try to make them fancy and colorful, but that can be counterproductive, as it makes them appear to be advertising materials. What is a white paper? A white paper is a serious, non-promotional document, and the most effective white … Read more
White papers work well in today’s business environment because everyone is struggling to do more in less time. Like you, your customers and prospects are hungry for good information, but they’re also busy. Because their time is limited, they appreciate practical guidance that’s focused on their specific needs. Most are suspicious of advertising or other obviously sales-focused … Read more
The first step in writing effective white papers isn’t thinking about what you want to say. It’s thinking about what your audience needs to know. Your audience lacks your knowledge Too many companies start creating white papers by focusing on what they think is important and what they feel the world should know. The problem … Read more
White paper typos can be deadly in white papers. Some people who make a mistake shrug and say, “nobody’s perfect.” Others think typos are just a tiny issue and not worth addressing. What they don’t realize is those pesky typos have a more insidious side. Even if we brush them off at a conscious level, … Read more
If you want to know how to write a great white paper, your work doesn’t begin when you start drafting sentences and combining them into paragraphs. The key to writing a great white paper comes in preparation. The more you do upfront, the better able you’ll be to write a great white paper that will … Read more
A white paper call to action is a critical piece of your content marketing efforts. If you’re planning to write a white paper, there’s an important question you need to answer before you’ve written a single word: what do you want people to do after they’ve read it? Some people may think the answer to … Read more
Knowing how to write a good white paper is an increasingly important skill in the business world. That’s because so many companies are discovering the many advantages of white papers, including their ability to be used in marketing programs. Write a good white paper by being different from brochures Some people assume that writing a … Read more
If you think you should write your own white paper, you may assume that you — or someone on your team — is the perfect writer for that white paper. That’s actually a bad assumption. In fact, you or your team member may know your product, service, or subject so well that you’ll actually be … Read more
What is a white paper? White papers are documents that explore complex issues to educate audiences. In a marketing or policymaking context, a white paper provides enough facts and arguments to convince people that your product, service, or strategy offers the best solution for the situation, educating them about the issue and making a case … Read more
White papers and conferences are a natural combination. If you’re looking for an excellent way to promote your company, an informative white paper can form the basis for a presentation at an industry conference. White papers and conferences build interest The people who run conferences are in a constant search for timely topics that will … Read more