typo

YOU JUST CAN’T HAVE ALOT

I admit it: writers can be picky creatures. We see language in much the same way a carpenter sees his or her prized circular saw: a tool we wield to accomplish challenging tasks with a certain level of quality.

That’s why writers cringe … or even scream … when they encounter misuses of words. Every writer I know has his or her pet peeves. I have a collection of several pets, but one that really gets me riled up is the non-word, alot. Yes, I said non-word, because the ever-growing English language still does not recognize “alot” as a word. Nor should it.

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PROOFREADING: DON’T NEGLECT THE OBVIOUS

Mistakes can be funny. They can be embarrassing. And when they’re in your marketing communications materials, they can also be costly or even dangerous. That’s why proofreading is so important.

My experience has taught me that there is a certain kind of error that proofreaders miss more often than any other kind … and it’s quite possibly the most embarrassing type (except perhaps for substituting a call-in sex line’s phone number for your own).

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