Sometimes marketers can be their own worst enemies. Take the writing practice that invested in Google pay-per-click (PPC) ads.
I won’t mention their name, but their headline promises “Fast, affordable and professional written copy by experienced copywriters.”
Their site is clearly optimized for search engines, so we know they’re skilled at that. But are they really skilled writers? I have my doubts.
You see, their call to action … printed in letters even bigger than their headline … is REQUEST A FREE NO HASSEL QUOTE.