Is appropriate inappropriate here?

Frequently, copy contains words that don’t really need to be there. A great example is “appropriate,” as in sentences such as “once we review the information, we’ll take appropriate action.”

That’s because saying “once we review the information, we’ll take action” is every bit as meaningful and effective. Since it says the exact same thing in fewer words, the language is more economical – and greater economy is always a good thing.

There is a time when it’s perfectly appropriate to use “appropriate,” and that’s when you’re trying to distinguish the course of action you’re planning to take from an inappropriate one.

 

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