appropriate

Is appropriate inappropriate here?

Frequently, copy contains words that don’t really need to be there. A great example is “appropriate,” as in sentences such as “once we review the information, we’ll take appropriate action.” That’s because saying “once we review the information, we’ll take action” is every bit as meaningful and effective. Since it says the exact same thing … Read more

WHEN APPROPRIATE ISN’T

Many people use some words that don’t really need to be there. A great example is “appropriate,” as it’s used in sentences such as “once we review the information, we’ll take appropriate action.”   However, saying “once we review the information, we’ll take action” is every bit as meaningful and effective. And because it says … Read more