Tag Archives | inappropriate

Is appropriate inappropriate here?

Frequently, copy contains words that don’t really need to be there. A great example is “appropriate,” as in sentences such as “once we review the information, we’ll take appropriate action.” That’s because saying “once we review the information, we’ll take action” is every bit as meaningful and effective. Since it says the exact same thing […]

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Don’t be inappropriate

Far too many people spatter what they write with words that don’t really need to be there. One of the best examples is the word “appropriate.” People have a tendency to work it into sentences to make them sound more important, even though that extra word really doesn’t add any value. A typical example? “Once […]

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