coolness

CONNECTIONS MATTER MORE THAN COOLNESS

“The main thing we want is for this new website to have a cool design.” No, you don’t. “Yes, we do!” Maybe you do, but that’s the wrong place to start. “What do you mean?”

Why do you have the website? “Excuse me?” Why are you investing money in having and redesigning a website? “Oh. Well, we want to get business.” I see, and a cool design is what will get business? “Won’t it?” I don’t know, I’m asking you. After all, you know your customers and prospects better than I do. So they normally do business with people because of cool websites? Since your current website isn’t so cool, why are your current customers doing business with you?”

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