grammar

DO TYPOS REALLY MATTER?

As social media continues to explode, a subset of users is frustrating some posters and delighting many others. Viewed as the evil grammar police by their critics, these are the people who take time to point out grammatical and spelling mistakes in their friends’ and associates’ posts. Some of us see them as heroes.

The casual nature of Facebook, Twitter, and whatever social media channel we’ll all be using next month leads many users to take a fairly sloppy approach to communicating. As long as their meaning gets across to their followers, who cares whether it’s spelled correctly or structured properly?

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THERE ARE NO RULES

I’ll often receive emails asking me about specific rules of word usage.  Or when I submit copy to a client, one of the reviewers will send it back with a comment asking whether I know the rule about something.

The grammarians in the crowd will hate me for saying it, but there really aren’t any rules about writing. There are simply preferences that the people who control the writing expect to see.

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JUST BECAUSE WORD DOES IT …

As a society, we’ve developed a frightening level of trust in technology. We often abandon our own knowledge and better judgment because some aspect of technology has a different answer — and it must be correct, right?

Microsoft Word is an amazing piece of technology. I spend several hours with it every day, and I know that I’ll never do more than scratch the surface of its capabilities. But any piece of software is only as good as the knowledge and preferences of its programmers.

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