louisiana

OUT-OF-TOWN AND CLOSE-TO-HOME

In my last post, I bemoaned the out-of-town printer that misspelled “Fishers” as “Fishus” on a pizza ad. Some would suggest that mistakes like that are proof that out-of-town service providers just can’t be as accurate as local folks. But an ad I created for a Louisiana bank back in my ad agency days proves that an out-of-towner who takes a little extra time and makes some extra effort can create a convincing local message. 

The bank was opening a branch in Lafayette, a city in which they had never done business. Management didn’t want to be seen as the giant outsider coming to town, even though that’s exactly what they were.

Read more