Some of you may be hearing Roger Daltrey intone that headline, but my goal isn’t to tap into your brain’s storehouse of long-forgotten lyrics. Instead, I’d like to explore an issue that has long puzzled me: why do companies think that rolling out a new website will excite their audiences and incite them to visit en masse?
I ask that because I’ve so often been asked to develop ads and other materials that essentially proclaim, “We have a new website!” So? What’s the big deal?