One of the many lessons I learned during my ad agency days was the importance of a good “swipe” file. Never heard the term? It’s simply a file (or box) where you threw ads, articles, brochures – anything you liked or thought was particularly effective. When you were given a tough assignment, you’d sift through the swipe file, and often, what you saw would trigger a new idea or a new direction.
I continue to use a couple types of swipe files. If your organization published a newsletter, one of them can help you ensure that you have a steady stream of content.