Tag Archives | radio

HOW TO WRITE A BETTER RADIO COMMERCIAL

The vast majority of people listen to radio to be entertained, informed, or a combination of the two. If you have to write promotional or public-service copy that will be broadcast, it’s important to keep those points in mind. It’s also important to remember that radio doesn’t have a rewind button. In fact, that’s more […]

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RADIO TIPS THAT RADIATE

There are several little things you can do to make your radio commercials more effective. First off, it pays to catch the listener’s attention right away, and there are two sure-fire ways to do that. One is to start the spot with some sort of loud sound – whether it’s an odd sound effect or […]

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RADIOVERACTIVE

I’ve long had a particular affection for radio advertising. It goes back to my younger days when I sat in broadcast booths and shared time and temperature before spinning large round pieces of vinyl. Handled correctly, radio spots are almost a mini-version of the programs that captivated audiences in the days before TV. Often, they’re […]

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