Both amateur and professional marketers make a fatal mistake far too frequently. What mistake? Forgetting the call to action in the materials and messages they develop. What is a call to action? In simple terms, it’s the instruction you give to the reader or viewer about the next step you want them to take. “Call … Read more
A white paper call to action is a critical piece of your content marketing efforts. If you’re planning to write a white paper, there’s an important question you need to answer before you’ve written a single word: what do you want people to do after they’ve read it? Some people may think the answer to … Read more
What do you want people to do? If your marketing communications materials fail to tell them, how are they supposed to know? The standard term for those instructions … whatever they may be … is the “call to action.” A call to action tells the reader, viewer, or listener what action you want them to … Read more