Our Community Bank has been serving Owen County and the surrounding area for more than a century. But in these days of megabanks and cross-county competitors, consumers may be less likely to choose a truly local bank. After all, it’s tough to for a smaller bank to catch their attention.
To reinforce the message that OCB has been an important part of the community for such a long time, and that they understand the needs of community residents better than anyone else, we developed an advertising campaign that featured local landmarks. While those landmarks may not have been tourist attractions, they were the source of community pride — such as the bulldog statue outside Patricksburg Elementary School or the giant chicken that once decorated a Spencer eatery.