speaking

JUST DON’T GET TOO PERSONAL

I nearly always advocate making marketing communications as personal as possible. The more that your website, brochures, emails, and all the rest reach out to your stakeholders on a one-to-one level, the more receptive they’ll be to your message. Most humans enjoy building personal connections with others, even when those others are actually companies. The … Read more

SIMPLE TIPS FOR WRITING A SPEECH

It’s often said that death is the only fear greater than being forced to speak in public. Fortunately, most people only die once, but you may face multiple occasions in your career or civic activities in which you’re forced to get up and speak.

There are many folk cures for reducing the anxiety associated with speaking. Some recommend that you pretend your audience failed to dress themselves. My Midwestern upbringing means the thought of speaking to a large group of naked people only makes me more nervous, so I had to find a better way to overcome those fears. And I did.

Read more