I once received an assignment to rescue a doomed newsletter for companies providing towing services to a motor club’s members. The motor club didn’t understand why it was failing. So we conducted a random survey of towing operators.
Talking to yourself is useless
One of my most successful projects began when I received an assignment to rescue a doomed newsletter for companies providing towing services to a motor club’s members. The newsletter wasn’t being read and the motor club didn’t understand why. It was full of valuable and important information, but nobody seemed to be paying attention, and … Read more