web content

Your website is incomplete

how incomplete website makes you feel

There are many differences between today’s online marketing tools and the brochures and other printed pieces that dominated marketing for decades. Many of those differences are obvious, but one of the most important often slips right past people: a website is never complete. Think about developing a brochure, a white paper, or a publication. Most … Read more

Neglecting your website’s most important element?

call to action

Companies and organizations devote an amazing amount of time to agonizing over what their websites should look like. They review a host of different design approaches and spend hours trying to determine exactly how each page should function. Then they slap some content in place. What kind of content? “Take that stuff from our last … Read more


When it comes time to develop a new website, companies and organizations spend a lot of time agonizing over what the site should be like. They consider all sorts of different designs and spend hours trying to get the functionality exactly where they want it. They make list after list of possible pages.

And then, they just slap some content in place.

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Some years ago, there was an excellent campaign for oil filters, of all things, that featured an auto mechanic warning that you could pay him now, or you could pay him later. The message was that by spending a little more now on the superior brand of oil filter, would wouldn’t have to pay for costly engine repairs down the road.

Henry Ford put it a bit differently: “If you need a machine and don’t buy it, you will ultimately find that you have paid for it and don’t have it.”

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