White paper subheads offer a powerful way to increase readership of your white papers and build understanding of the subject matter you wish to convey. White paper subheads support navigation One of the realities of today’s information overload is that people don’t want to spend extra time combing through information that isn’t important to them. … Read more
White papers and videos are powerful strategic partners, with each offering opportunities for supporting and strengthening the other. The opportunities for using them together are limited only by your imagination, but here are five particularly effective techniques for you to consider. 1. White papers and videos can build website traffic People who read your white … Read more
White papers and webinars are both powerful tools on their own. When you combine them in a joint effort, they become even more powerful. White papers and webinars are similar You might think white papers and webinars are very different communications channels … and you’d be right … but the two approaches serve essentially the … Read more
Using sources in white papers is a way to add depth and credibility to the messages you wish to share. Sources can contribute to white papers in any number of ways, whether that involves paraphrasing something they’ve written or said, sharing data they’ve published, or including an excerpt of something they’ve written. Sources in white … Read more
There are many reasons organizations and individuals use white papers, but the most common is that white papers are one of the most effective ways to convince people that your solution or position is the best one. That’s especially true if your product or service is complicated, innovative, or significantly different from the competition, or … Read more
White paper proposals are often the first step in the process of developing a while paper. If your company or organization is considering the development of a white paper and needs to get management approval for the idea, well-crafted white paper proposals will help you in your efforts. Proposals can take many formats, but no … Read more
Using case studies in white papers is one of the best ways to improve your business-to-business white papers. In the event you’re not familiar with the simple yet remarkably powerful tool known as case studies, they are real-world examples of something your company did for someone, how you did it, why you did it that … Read more
Deciding how to structure white papers is important before you begin to write them. While blog posts these days are typically between 700 and 1000 words, white papers are generally between 1500 and 5000 words. That typically works out to 6 to 20 printed pages. However, you shouldn’t set an arbitrary length. Instead, focus on … Read more
While it’s tempting to assign the responsibility to write white papers to the members of your staff who know the information the papers will cover, that’s not always the best solution. They may not know how to write white papers Even if your team members are skilled writers, they may not be able to articulate … Read more
While it’s tempting to assign the responsibility to write white papers to the members of your staff who know the information the papers will cover, that’s not always the best solution. Challenges communicating Even if your team members are skilled writers, they may not be able to articulate the key messages in the most coherent, … Read more