20 Easy Ways to Write Better for Business: Bits of wisdom from a copywriter — now available instantly on Kindle!

Scott Flood

It’s never okay to use plagiarism in white papers

what happens when you plagiarism in white papers

Plagiarism in white papers is a topic that raises questions now and again. When people are developing white papers for their companies, they often find great source material in white papers from other companies, from competitors’ blog posts, and a quick Google search. What plagiarism in white papers involves It’s okay to use the materials … Read more

Why would companies use white papers?

Boy wondering about asking questions

There are many reasons organizations and individuals use white papers, but the most common is that white papers are one of the most effective ways to convince people that your solution or position is the best one. That’s especially true if your product or service is complicated, innovative, or significantly different from the competition, or … Read more

How do you write a white paper for business?

how do you write a white paper she wonders

“How do you write a white paper?” is one of the most common questions the White Paper Pro hears from companies and other organizations interested in the strategy. White papers are detailed documents exploring complex issues to educate audiences. Most often, the goal of white papers is to offer facts and arguments to convince people … Read more

Incorporating abstracts in white papers is unnecessary

abstracts in white papers

Abstracts in white papers trigger debates Abstracts in white papers is a subject often up for debate. Also called “executive summaries,” abstracts tend to be most commonly used in scientific research and professional journals. They’re short summaries — generally no more than two or three brief paragraphs — that explain the purpose of the paper … Read more

Case studies in white papers illustrate powerful strengths, strategies

case studies in white papers

Using case studies in white papers is one of the best ways to improve your business-to-business white papers. In the event you’re not familiar with the simple yet remarkably powerful tool known as case studies, they are real-world examples of something your company did for someone, how you did it, why you did it that … Read more

5 compelling reasons to use a professional white paper writer

professional white paper writer

Why would you need to turn to a professional white paper writer when you consider yourself to be a good writer? There are many advantages to tapping into the expertise of a professional, but I’ve found these five reasons to be particularly beneficial. 1. A professional white paper writer makes better use of your time … Read more