White paper titles are arguably the most crucial element of your white paper, as they determine whether your target audience will actually take the time to read it. In our increasingly busy lives, we have little patience for content that doesn’t immediately grab our attention. When scanning through social media feeds or search engine results, … Read more
You’ve been hard at work on a white paper, but it just doesn’t sound right. You wonder if a professional writer like me is ever asked to improve a white paper someone else has written. The answer is yes, frequently. Professional white paper writers like me can take your draft and improve it. Improve a … Read more
Creating white paper titles may well be the most important task when developing a white paper, because it determines how likely your target audience will take the time to read it. In these ever-more-busy days, we have little patience for the items competing for our time. When glancing at a social media feed or a … Read more
White papers support a robust sales approach, particularly in scenarios where the decision-making process involves multiple stakeholders. If your company provides a high-value product or service that significantly influences a prospect’s organization, the primary contact may lack the authority to make the purchase decision independently. Using a white paper can assist them in reinforcing their … Read more
Before writing the first words, you need to consider how to structure white papers. Unlike a standard brochure, white papers typically range from 1500 to 5000 words, equivalent to 6 to 20 printed pages. Opting for an arbitrary length is not advisable. Allow the content to dictate the length, emphasizing that quality of information takes … Read more
Most people recognize white papers as an informational document issued by companies or other organizations. When writing white papers to current and prospective customers, marketers wonder about how persuasive they should be. The simple answer is very persuasive. After all, they are a type of document that is used to educate and inform potential customers … Read more
If you’re seeking ways to repurpose white papers, you’ve probably already started to see the benefits of using a white paper as part of your marketing strategy. While a white paper is one of the most important types of long form content available for a content marketing strategy, it can also be the source for … Read more
White papers for agribusiness purposes are more than just powerful documents on their own. Business white papers can actually serve as effective incubators for all kinds of marketing materials and strategies. After an agribusiness industry company develops a white paper, they can use it as the basis for other marketing and communications channels. The agribusiness … Read more
You might assume it’s obvious to have a white paper ask for the order, but that standard element of effective sales and marketing tactics generally doesn’t apply to the marketing channel known as white papers. That’s because a well-executed white paper will help a reader become a fan of whatever you offer or believe. They’ll … Read more
Using white papers as backgrounders can be a particularly effective way to share large amounts of information with audiences that would benefits from that knowledge, such as prospects, customers, employees, and the media. What is a backgrounder white paper? When we talk about white papers as backgrounders, we’re normally referring to a white paper that … Read more