20 Easy Ways to Write Better for Business: Bits of wisdom from a copywriter — now available instantly on Kindle!

Planning

How to effectively and responsibly use sources in white papers

finding sources in white papers

Using sources in white papers is a way to add depth and credibility to the messages you wish to share. Sources can contribute to white papers in any number of ways, whether that involves paraphrasing something they’ve written or said, sharing data they’ve published, or including an excerpt of something they’ve written. Sources in white … Read more

Case studies in white papers illustrate powerful strengths, strategies

case studies in white papers

Using case studies in white papers is one of the best ways to improve your business-to-business white papers. In the event you’re not familiar with the simple yet remarkably powerful tool known as case studies, they are real-world examples of something your company did for someone, how you did it, why you did it that … Read more

How to hire a white paper writer successfully

a professional white paper writer at work

Hiring a white paper writer not only means you can stay focused on your job’s normal responsibilities, but it also gives you someone who will approach your white paper with more objectivity, an outside viewpoint, and stronger skills. So how do you hire a white paper writer? The first step is finding a professional who … Read more

Smart reasons to choose a professional white paper writer

a professional white paper writer at work

There are many advantages to asking a professional white paper writer to handle your white paper project. A professional white paper writer has more time Even if you’re an excellent writer, if you don’t write regularly, it’s probably going to take you more time than you realize to develop your white paper. And what’s going … Read more

Pinpointing your greatest sources for white paper information

white paper information sources

One hesitation some companies have when it comes to developing a white paper is that they’re not sure about where they’ll find the white paper information needed to make a compelling case. Actually, the information you need to write a powerful white paper may be closer than you realize. White paper information from your own … Read more