Radio & Scripts Archives - Page 2 of 2

RADIO TIPS THAT RADIATE

June 10, 2010 by Scott Flood

There are several little things you can do to make your radio commercials more effective. First off, it pays to catch the listener’s attention right away, and there are two sure-fire ways to do that. One is to start the spot with some sort of loud sound – whether it’s an odd sound effect or an opening note of music.

Another way that’s particularly effective in a dialogue spot is to have one of the actors use someone’s first name. That signals the ears that a conversation is about to follow, and whether or not we admit it, we all like to eavesdrop.

WRITE TO MOM, WRITE MORE EFFECTIVELY

May 25, 2010 by Scott Flood

Looking for a simple way to write more clearly and effectively? When you begin to write a letter, a memo, or an ad, start writing it to your mother.

Okay, it doesn’t have to be your mother. If you prefer, you could write to your best friend or your Aunt Agatha. The key is that you want to write to someone you know instead to of a faceless customer or peer.

WANT TO BE LOUD AND CLEAR? WRITE FOR THE EAR

March 23, 2010 by Scott Flood

People accustomed to writing for the eye often don’t realize that writing for the ear demands an entirely different approach.

RADIOVERACTIVE

January 28, 2010 by Scott Flood

I’ve long had a particular affection for radio advertising. It goes back to my younger days when I sat in broadcast booths and shared time and temperature before spinning large round pieces of vinyl. Handled correctly, radio spots are almost a mini-version of the programs that captivated audiences in the days before TV. Often, they’re more entertaining than the programming they support.

But a lot of people who create radio advertising don’t seem to grasp the realities of the medium and its listeners. A key example of that is what they expect the listener to take away from the spot. Many expect listeners to remember complicated phone numbers or website addresses. Locally, a law firm and a construction company that run sponsorships on public radio do that even though their names are difficult to understand and even harder to spell. If your CPA firm’s name is Finklestein, Chapeau and Huang, do you think most listeners are going to be able to spell that on the first try?

THE SINGLE MOST IMPORTANT TIP FOR SCRIPTS

September 8, 2009 by Scott Flood

If you’re writing something that will be presented, recorded, or just spoken aloud, there’s a very simple way to make it even more effective.

RADIO TIPS THAT RADIATE

WRITE TO MOM, WRITE MORE EFFECTIVELY

WANT TO BE LOUD AND CLEAR? WRITE FOR THE EAR

RADIOVERACTIVE

THE SINGLE MOST IMPORTANT TIP FOR SCRIPTS

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