White paper graphic design advice is valuable not only for the professional graphic designers who are asked to design white papers, but for the people who write papers, so they can structure them in ways that cooperate with design practices. Whether you’re a graphic designer or just want to better understand how white papers should … Read more
Do you develop boring white papers? Nobody sets out to deliberately make their white papers dull, but that’s what happens far too often. Companies develop a white paper about an important issue in their industry, and while the white paper is factually correct, it’s even less interesting than watching paint dry. Who writes boring white … Read more
There’s more than one difference between a white paper and a case study, even though they’re remarkably similar strategies. If you’ve heard terms like “white papers” and “case studies” tossed around by colleagues and not been sure you knew what they were describing, don’t feel bad. You’re not alone. There’s a lot of jargon used … Read more
A white paper byline, or what’s sometimes called the author credit, has the potential to make your white paper appear to be more credible … or it can have no effect at all. So it comes as no surprise many companies wonder whether they should include a white paper byline when they develop white papers. … Read more
Using statistics in white papers is a proven tactic for sharing information. Many of the people who write white papers for their organizations like statistics and use them freely. After all, in an era full of hype and half-truths, numbers are definitive and absolute, without any wiggle room. Sixteen of something is sixteen. $8,322,386.34 is … Read more
Effective white papers may be written about any number of topics, but they all share a single trait: solid proof for the messages they want to convey. Sometimes, a company will decide to develop a white paper to promote a product, service, or other concept, but instead of providing factual proof, they’ll fill the white … Read more
Many organizations develop technical white papers to explain the advantages they offer or to educate their stakeholders about situations or issues. And all too often, those technical white papers perform poorly. So the stakeholders come away not knowing any more and the organization’s team has essentially wasted the time they spent developing them. Why do … Read more
White paper graphics can provide a powerful addition to your white paper, as long as you’re choosing the right types of graphics to educate and inform your reader. Organizations typically develop white papers to convince readers that their product, service, or strategy is the best approach for a particular need, and carefully selected graphics can … Read more
White paper readers rarely take the time to carefully read every word of a white paper, even though that’s what the authors of white papers wish they would do. It isn’t that white paper readers don’t care about the information that can be found in the papers. Instead, it’s about the reality that everyone is … Read more
You can communicate too much You and your team have worked for several weeks to develop your white paper detailing the improvements to your product line. When you turned it over to your graphic designer, she reported that your white paper would be at least 24 pages long — and probably even longer than that. … Read more