Case studies are one of today’s most effective marketing tools. In simple terms, a case study spells out what your company did (or how someone used your product or service to do something), how it worked, and the results that proved its value. The approach succeeds because case studies are factual, depending upon real-world performance … Read more
What is it that makes you and your company the very best at what you do? How well do your prospects and current customers understand your expertise and capabilities? Do they seem to grasp just how good you are and what separates you from the rest? Most organizations try to convince customers and prospects of … Read more
I wonder if you can answer a very simple question about your business. Do you do a good job? By that, I mean do you accomplish what you set out to do for your customers and clients? Do you provide more value than your competitors offer? Are your customers better off because they work with … Read more
What makes you and your company the best at what you do? How well do your prospects and current customers understand your expertise and capabilities? Do they grasp just how good you are and what separates you from the rest? Most organizations try to convince customers and prospects rolling out tired language about their “world-class … Read more
You can use them advertising, mailings, in email newsletters, on your website, on social media, as articles in trade magazines, in brochures — no matter how you communicate with your audiences, there are ways to incorporate case studies.
I wonder if you can answer a very simple question about your business. Do you do a good job? By that, I mean do you accomplish what you set out to do for your customers and clients? Do you provide more value than your competitors offer? Are your customers better off because they work with … Read more